You should encourage your readers to share your content through social media so that your message will reach to those who may not know you personally or have not read your articles or even don’t visit your website. Let’s take an example; you have 5,000 total numbers of friends on Facebook, Twitter, Linkedin, myspace etc. You can not reach more than these 5000 unless you are very lucky so that people you can get a couple of forwards here and there.
If you encourage your readers that they can share your contents, your contents now have the opportunity to multiply through each readers’ social network. And if you got lucky and your reader likes your contact then imagine that how much your content will be shared, well, you probably see where you are going with this. One advise to you that “Don’t limit yourself”. You should give a chance to your content so that I will be vital.